Thursday, 22 August 2013


If, like me, you're a bit of a foodie, then you've no doubt heard about the rise of the mighty cronut from our friends in the U.S. Chef Dominique Ansel hit on the idea of combining a croissant with a donut and the cronut was born. They went on sale at his bakery in New York and flew out the door, quite literally, like hot cakes. Buzz grew to the point where people would sometimes queue for a couple of hours, only to be told that they had sold out before the last of the people in line had got their mitts on one of the baked goodies. For those of us on this side of the pond, the wait would be even longer. Nobody had yet taken up the cronut gauntlet in the U.K. We could do nothing but look at American instagram pictures and salivate.
Now the wait is finally over, thanks to Rinkoff Bakery. Dominique Ansel, being a savvy businessman, trademarked the cronut name in May this year, which means that others who mimic the cronut have had to come up with creative alternative monikers. Rinkoff's have gone with crodough and they are currently producing three different flavours:

...and Toffee Apple Crumble.
They are truly as delicious as they look, too.
Rinkoff's trade in two small sites in the East End of London, Jubilee Street and Vallance Road. As you would expect, the crodoughs are hugely popular and getting a lot of press so they are selling out early most days, so if you want to make sure you get your fix then then I recommend getting there early doors. Trust me, they are worth the hassle.

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